Shopping Small in Carrboro - Herald Sun, November 2016 {excerpt}

Lysandra Weber, owner of Geekchic Fashion, has been coming to the market since it started three years ago to sell the clothing she designs from her home studio in Pittsboro. She said pop-up markets are where she sells the majority of her products.

“I sell [my products] mainly at events like this,” she said. “I do sell a good portion online, but it's mostly through pop-up shops, because the nature of my business — women’s clothing — people tend to need to try it on. They are less likely to buy it online, because they want to see how it fits on their body.”

It also gives her a chance to engage with customers one-on-one.

“It also allows me to communicate the hand-made nature of it,” she said. “These days people are so used to fast fashion, like Old Navy and Gap, that people rarely own things that are made by people they know.”

That relationship-driven mentality embodies the purpose of Small Business Saturday, a day which is meant to stand in contrast to the extravagances of Black Friday.

Finding your Inner Geek Couture - Chatham Magazine, April 2015 {excerpt}

During her launch of her Fall 2014 collection, “Euclid’s Muse”, she featured skirts, infinity scarves and baby bibs. Her staple, the Fractured Linear Pencil Skirt, transforms simple algebra into a unique design. It is one of her most popular pieces because of the interesting patterns and cuts that accentuate beauty and shape. “I strive to create modern, sleek styles for women that are comfortable to wear, fashionable, unique and embrace a little bit of geek”, Weber said.

Durham Art Walk Holiday Market - Arts Now NC, November 2014

Lysandra's new fall line of purses is called "Euclid's Muse" and features fall colored clutches in geometric shapes. "It's mathy," she says, "But it doesn't hit you over the head with it. It's subtle."

A Day in the life of a Female Solopreneur - Huffington Post, October 2014

"Emerging handmade clothing designer Lysandra Weber is also a work-at-home mom, so two days of her work-week start with dropping her little one (#babydesigner) off at day care. No high-speed internet in her country home means the local library often suffices as her office. Her nitty-gritty production time starts after lunch, pauses to pick up #babydesigner from day care, and resumes in the evenings with super-relaxing things like web design and business planning."

Rock & Shop Market supports local arts and crafts businesses - The Durham Voice, April 2014

Weber sews clothing, such as pencil skirts and scarves. “I’ve been sewing since I was 9, my great aunt taught me,” she said.

“Durham is up-and-coming,” Weber said. “There are lots of interesting people.”